Description
At age 24, Peter decided it was time to be his own boss. When his female friends were unable to find comfortable women’s pyjamas that weren’t matronly in style, he decided to get into the pyjama game.
Working from his mother’s dining room table, Peter began making women’s pyjamas and selling them to department stores. In 1988, Peter travelled around the country with a suitcase full of product samples, trying to sell them to boutiques and department stores.
Peter persevered and began supplying sell out ranges to a major department store. It came down to having the right product at the right time. Peter’s pyjamas continued to sell and attracted media attention. The media dubbed him as “The Pyjama King” and celebrities began to wear his pyjamas and asked him to appear on numerous TV shows.
By popular demand, Peter released his first menswear collection in 1994. In 2000, Peter joined Australian retail giant The Just Group to let the experts help crunch the numbers, under the condition of his 3 rules. 1. He could keep his staff. 2. He got to work with his mum. 3. He could bring his dogs to work!
Once he joined the retail big league, Peter’s PJs took off… the first stand-alone store was opened in Melbourne Central, shortly followed by Chadstone. In 2015, Peter opened his 100th store.
Find detailed information about Peter Alexander in Westpoint NSW 2148 Locations, Menus, Hours, Phone number, Email, holiday hours, Prices and Near me locations.
Service Department
– In-store shopping
– In-store pick-up
Shop With Peter Alexander
– Man’s
- Shorts
- Pants
- Tops
- Classic Tops
- Sets
- Gowns
- Underwear
- Slippers & Bed Socks
- Accessories
– Woman’s
- Pants
- Shorts
- Tops
- Classic Tops
- Sets & Onesies
- Nighties
- Gowns
- Satin
- Silk
- Slippers
- Bed Socks
- Organic Sleepwear
- Lounge
- Intimates
- Maternity
- Homeboots
- Eye Masks
- Accessories
- Candles
– For Home
- Candles
- Diffusers
- Hand Creams
- Heat Pillows
- All P.A. Home
- Soaps & Washes
- All Glasshouse Fragrances
- P.A. Home
- Soaps & Washes
- Cosmetic Bags
- Shower Caps
Offers and Coupons for Peter Alexander
There is a Gift card available on their web-site: Click here
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